Towards sustainable business models with a novel life cycle assessment method

Business model (BM) innovation for sustainability is hampered by a lack of tools environmental assessment and guidance at the BM level. Conventional life cycle (LCA) neglects economic socio-technical mechanisms within BM, based on canvas (BMC) cannot provide recommendations substantiated data. Here, new method, BM-LCA, applied to case comparing selling renting jackets, using profit as basis comparison. Results identify how business parameters influence performance, permitting analysis decoupling practice. This made possible unique way method links physical monetary flows BM. Usefulness BM-LCA discussed relative innovation, strategy similar tools. provides insights into broad range elements emerges useful strategy. By measuring it helps determine what compete with support critical against greenwashing. also enables identification in greatest need innovation. appears promising tool guiding companies towards sustainability, filling space between LCA BMC. The offers practical experts merge their respective knowledge.